The Importance of financial analysis in Business
The Importance of financial analysis in Business

Financial analysis

Business financial analysis are the last thing that gets the farmer's attention, but are a necessary part of a successful business operation.

Measurements and financial analysis

In business we pay a lot of attention to measurements – micron, moisture, calving rate. Yet we mostly ignore the money measurements. Frankly they are not half as interesting. My grandfather was a Queensland drover, then bred sheep and cattle at Coonabarabran before establishing a property development and building company in Sydney.


Before I qualified as a Chartered Accountant/CPA, when I turned 21 he  invited me onto the board of his company. He gave be a set of financial statements from the accountant, to read over. They might have been written in Russian for all that they meant to me and perhaps to him. Many years later they mean more to me than measuring  the micron of our sheep at Tullamore, the soil moisture in the cropping paddocks or the calf birth weights and calving rates at Braidwood.

Financial statements tell stories

Financial statements tell stories to financial analysts that they hide from others. Over one or two years they reveal a great deal about the money management side of a farm. Over a decade they provide the data that can enable a business owner to make much more money per product of service. It does not matter whether the business is coping with downtime or debt, or enjoying the best seasons in decades. The figures reveal the secret of making more money. We work to enable us to live the very best life-style in the world. But the more money we make out of it, the more enjoyable it becomes.

Many matters depend on wise financial analysis

When we sit down with business owners to chat about  restructuring, succession planning, expanding or getting the bank off their back, their past financial statements have the information needed to set them on the right track. The figures and graphs we extract, tell the business owner what they can afford and how they can best afford it. They also reveal why they might be finding cashflow very tight. An important part of financial analysis can highlight how their toil is supporting the multi-million dollar bank’s CEO's salary.

Money in your bank account, not the bank’s.

For many, those figures enable us to put more money into the farmers bank accounts than into the bank’s own coffers. At farm debt mediation they earned one farmer $5 million. When refinancing, good financial analysis can help shave the interest rate being paid for the next 20 years. This could even eliminate the need for debt at all. Loan and debt problems are not unique to business owners, but the financial climate can turn profits into losses overnight. Some commodities have a very short “self life” like consumables.

Be careful who you borrow from

The good thing about a bank loan is that one can talk to the bank. Borrowing from a non-bank lender, one of my clients had been faced by a debt collector who said  to the person not making loan repayments, “How would you like to end up in the dam with a lump of concrete around your feet?” Even when a bank debt is seriously behind we have found that the bank will deal with it sensibly. Physical violence is not part of their recovery process, even though financial abuse is. However, business owners need to treat any threat by the bank seriously. Because a bank can foreclose on the business, appoint a receiver or take insolvency action against them. Call a consultant fast if that happens, because that can cost a business owner a fortune and lose the operation in a flash.

Use an accountant who has been paid for producing the figures.

Figures that cost a business owner heaps for the accountant to prepare, turn into a technicolour landscape in the hands of a skilled financial analyst.  Studying accounting enabled me to run the Australia-wide GBAC consultancy, run and equipment hire business, an art rentals business, own and run sheep and cattle farms. At the same time, developing the most effective political persuasion tool in Australia, the Votergrams. I thank all those business owners and accountants who at conventions and conferences or just as neighbours, shared their knowledge with me. That knowledge, I can now pass it on to others. What I have learned is that there is almost always a good solution to any problem. The dull old financial statements that have been paid for to do tax returns can often help provide those good solutions. Greg Bloomfield

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